SRW Removals
A complete rebrand and new website for a Shrewsbury based removals and waste disposal business.
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A closer look at the finished site, on desktop and on mobile.
A complete rebrand and new website for a Shrewsbury based removals and waste disposal business.
What changed
- A shorter and more memorable business name
- A professionally designed logo
- A consistent brand identity
The brief
The business approached us as Shrewsbury Removals & Waste Disposal Services with an existing online presence that no longer reflected the business they wanted to build.
Their existing website was essentially a basic single page containing some service information and contact details. There was no clear visual identity, the colour choices were inconsistent and the overall presentation did little to communicate the quality or professionalism of the business.
The brief was therefore about more than simply replacing the website. The business needed a clearer identity, a more memorable name and a professional online presence that would give potential customers confidence from their first interaction.
The execution
We started by looking at the business as a whole and simplifying its identity.
The original name, Shrewsbury Removals & Waste Disposal Services, was replaced with the shorter and more memorable SRW Removals. This created a much cleaner brand name that was easier to use across the website and other business materials.
We then developed the new logo and established a consistent colour palette, giving the business a recognisable visual identity that could be carried throughout its online presence.
With the new identity established, we built a completely new website rather than trying to work around the limitations of the previous page.
The website was structured around the services the business provides, with clearer information, stronger content structure and more prominent opportunities for customers to make contact.
We also improved the presentation of the business information so visitors can quickly understand what SRW Removals offers, the areas it serves and how to get in touch.
The website was built with both mobile and desktop users in mind, while the SEO setup provided a stronger foundation for the business to be discovered through search.
Following the launch, the website is maintained through the Website Care plan, giving the business ongoing support and allowing small updates to be made as the business develops.
The result
SRW Removals now has a professional brand and website that properly represents the business.
The project replaced a basic single page website with a complete online presence built around a clear and consistent identity.
The business now has:
- A shorter and more memorable business name
- A professionally designed logo
- A consistent brand identity
- A modern, mobile friendly website
- Clearer presentation of its services
- Stronger contact and enquiry opportunities
- A more professional first impression
- A stronger SEO foundation
- Ongoing website maintenance and support
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